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Using Social Media to Make Your Campaign Really Pop!

By Ana Frigo.

Earlier I wrote about how to lead a great student government campaign. Now, it’s time to look at how social media can play a role in your campaign. In today’s age, it’s impossible to envision a world without the Internet. Why not use that to your advantage? Below are four tips for using social media in your campaign.

Tip 1: Start with a plan/Know your platform
The first step in using social media for a campaign is to come up with a plan of what exactly you would like to accomplish. Do you want to fundraise? Create events? Send out newsletters? Once you are sure of how you want to use social media, the next step is to figure out which platform is best for your goals (Facebook, Twitter, Instagram, etc.).

Tip 2: Learn how to market with social media
Regardless of the main goal for your social media site, it is always important to know how to market your campaign. Be aware that you can share information and link your site to various other sites. Make sure the word gets out – this can mean posting updates on Facebook, or even tagging an Instagram picture.

Tip 3: Be active/Don’t leave accounts inactive
This may seem obvious, but sometimes we all get caught up in other business and forget to update our accounts! When you’re in the middle of campaigning, try to find time to add something new to your account at least once a day. This will keep your supporters up-to-date and inform everyone of new developments in your campaign.

Tip 4: Get the word out
Last, but not least, spread the word. Though this was already mentioned above, it is a critical part of using social media for campaigns. Create a captivating account and make sure people see it and know how to find it. Link accounts to your own Facebook page so your friends can follow any new updates regarding your campaign, and allow supporters to follow you and share your activities.

I hope this helps you get motivated to use social media while campaigning for student government!

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Americans for Informed Democracy (AIDemocracy) is a 501 (c)(3) organization that relies on public donations to help our organization and keep our student-led programming focused on pressing global issues with timely events and activities. We'd love to see you make a donation or join out student network, and thank you in advance for doing so.

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